A fine-jewellery brand and store for a fictional label, designed in Figma and built as a live twelve-page Webflow site — working shopping interactions and scroll-led motion, with no custom code.
UX/UI design · Web design · Webflow build
Product & UI/UX designer — India
Saumya Joshi, product designer. Designing digitalexperiences thatfeel inevitable.
I'm Saumya — a product designer exploring where human behaviour, thoughtful interfaces and emerging technology meet.
Scroll to exploreProduct design · UX research · SystemsIndia · --:-- ISTOpen to full-time roles anywhere · remote & international teams
(01) — Case studies
Selected work05
Five recent projects across e-commerce, mobile product design, MVP product design, service design and web design — each a different kind of problem.
View all work
A mobile concept that brings everyday shopping, conversations and calls, and short world updates together around one simple action: sharing something useful with the people you choose.
Product design · Mobile UX/UI · Design system
A complete first release for a crypto gaming platform: one product shell that holds 18 casino games, 11 sports, live casino, lottery and a crypto wallet, designed screen by screen and handed to developers.
Product design · UX/UI design · Design system
A concept that brings home-style tiffin subscriptions into Zomato, with AI recommendations that plan a week of meals around a person’s budget, diet and routine.
Service design · Mobile UX/UI · AI personalisation
A 30-page website for an IT consulting studio with six practice areas: services visitors can enter by their priority, proof that builds trust, and two prototyped ways to start a conversation.
UX/UI design · Web design · Prototyping
(02) — Introduction
I design digital products where clarity isn't decoration — it's the point. I start with people, untangle complex information and shape interfaces that feel obvious in hindsight — from research and flows to high-fidelity UI and developer handoff.
- Design practice — freelance, contract & internships
- Since 2024
- Research, flows, interfaces & handoff
- UX + UI
- Based in India, open to full-time roles anywhere
- IST
(03) — Philosophy
Principles I design by
Four ideas that shape every project, from the first question to developer handoff.
- 01
Understand before designing
I start by asking why something works — and for whom. Context, constraints and real needs come before pixels.
- 02
Clarity is a form of care
Unclear information has a cost. I shape hierarchy, language and flow so people never have to guess.
- 03
Systems over screens
Reusable components and consistent patterns make products easier to use, easier to build and ready to grow.
- 04
Designed to be built
Developer-ready specs, documentation and close collaboration keep the shipped product true to the design.
(04) — Capabilities
What I bring to a team
UX and UI, end to end — from research and flows to interfaces, prototypes and handoff. Each one opens the case study where it shows.
- 01Product designEnd-to-end MVP design — core product flows, high-fidelity interfaces, prototypes, responsive layouts and developer handoff.See it in Crypto Casino & Sportsbook MVP
- 02UX research & testingUser research, competitive analysis, usability testing and feedback-driven iteration to find and fix usability gaps.See it in Zomato Tiffin
- 03Design systemsReusable components and structured systems that keep screens consistent and make products easier to scale and maintain.See it in Orbit
- 04Interaction design & prototypingInteractive prototypes and interaction specs that make behaviour clear before anything is built.See it in Archive Together
- 05Dashboards & complex informationInformation hierarchy for dashboards and reporting interfaces, so dense information stays clear and usable.See it in Crypto Casino & Sportsbook MVP
- 06Responsive web & mobileLanding pages, websites and mobile interfaces with strong typography and structure that adapt cleanly across screens.See it in Orbit
Toolkit
- Figma
- FigJam & Miro
- Maze
- Framer
- Webflow
- Adobe XD
- Claude Design
- Codex
- MCP
(05) — Let's connect
Hiring for a product design role, shaping an MVP or exploring an idea? I'd love to hear about it.